Popups and papercraft becomes more and more important for advertising. As example this belgian commercial for PEARLE Opticiens (the campaign made by the creative team
'tom & hanne", Brussels, with the help from paper engineer Kees Moerbeek (NL). I mentioned him recently with his rare paper ratchet mechanism in my blog http://kugelbahn.blog.de/ . Here is the first video:
Very interesting too - the making of (the gentleman with the grey hairs is Kees):
By clicking the title you get all 4 videos.
(Thanks to Uli Tietz !)